Product Leader
& UX Strategist

Turning user insights into business impact

I'm a UX/UI Designer and Researcher who leads teams to create thoughtful, user-centered products. I've delivered effective solutions for 0-1 tech startups, $500M SaaS platforms, and top U.S. hospitals.

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0 Users Impacted

0 User Testing Hours

0 Years of Experience

Case Studies

Every project I work on starts with people, not pixels. These are the ones that really made a difference.

B2B SaaS • User Research • CX Operations B2B Software • User Research

User Research and Systems at Scale

0 Research Hours

0 Participant Bank

0 Research Methods

Built LogicGate's research operations from scratch, creating scalable infrastructure with participant databases and insight repositories that transformed ad-hoc feedback into systematic product strategy.

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B2C eCommerce • User Testing • UX / UI Design B2C eCommerce • User Testing

Updating a B2C Mobile Retail Portal

Digital Transformation

8 Week Sprint

0 In New Sales

Turned the COVID crisis into a business opportunity by redesigning a bike retailer's entire mobile experience, using market research, guerrilla testing and iterative design to deliver measurable business results.

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Mobile / Web • Product Design • Enterprise Mobile / Web • Product Design

Cancer Center Web and Mobile Redesign

0 0 Users Impacted

0 Time Savings

WCAG Compliant

Redesigned key workflows for oncologists at Siteman to improve speed and reduce errors. Focused on accessibility, content clarity, and faster task completion, backed by user testing and clinical stakeholder input.

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Design Sprints

Big Impact, Small Packages: Sprints, consulting, and passion projects that delivered more than expected

A Mobile-First Museum Info Guide

Concept for a structured art gallery companion that guides visitors through their visit and enhances the museum experience.

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B2C App UX / UI Design

Crisp: Healthy + Local Food Discovery

Healthy + Local Food Discovery

End-to-end design challenge: The Crisp App cuts through the noise to help you find fresh, sustainable, and locally sourced food.

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B2B2C App Market Research

SDRing: A Free Sales Bootcamp

Fed up with predatory and expensive sales training, we created a free digital experience to help people learn the basics of tech sales.

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Mobile / Web Product Design

Cope Notes: Digital Mental Healthcare

Cope Notes is a digital mental health platform that helps people manage their mental health through journaling and therapy.

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Redesign CX Overhaul

My Research-Driven Process

How I bridge the gap between user needs and business goals through user-centric discovery, testing, and validation.

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Discover

Leverage user interviews, surveys, and analytics to understand the problem and identify opportunities

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Define

Synthesize these insights into actionable solutions and strategic direction with clear success metrics

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Design

Collaborate cross-functionally to create, validate, and iterate using progressive design tools.

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Deliver

Launch, measure impact, and iterate based on data from user feedback and performance information

Product Leader with Research DNA

My journey from Research Associate to Product Lead reflects a deep understanding of how user insights drive successful products. I've evolved from conducting A/B tests and user interviews to leading cross-functional teams, always keeping people at the center of every decision.

With experience spanning Fortune 500 organizations serving millions of people, 0-1 SaaS Startups, B2B Software Companies, and digital consulting firms, I bring strategic vision and tactical execution to complex product challenges.

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Product Strategy

Drive product direction with user-first roadmaps and clear business priorities

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User Research

Deliver actionable insights through testing, interviews, and rigorous user analysis

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Team Collaboration

Align design, product, and engineering through strong processes and communication

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Design Systems

Build accessible, scalable UI systems with smooth design-to-dev handoff

Product Leader& UX Strategist

Case Studies

User Research and Systems at Scale

Updating a B2C Mobile Retail Portal

Cancer Center Web and Mobile Redesign

Design Sprints

A Mobile-First Museum Info Guide

Crisp: Healthy + Local Food Discovery

Healthy + Local Food Discovery

SDRing: A Free Sales Bootcamp

Cope Notes: Digital Mental Healthcare

My Research-Driven Process

Discover

Define

Design

Deliver

Product Leader with Research DNA

Let's Build Something Great

Product Leader
& UX Strategist